We want to help as many tech startups as possible innovate, reach their goals, and make a difference in the world.
We have spent the last ~25 years in various finance & accounting roles for tech startups in Silicon Valley and Boston.
Our experience has given us a front-row seat in many exciting and, at times, also terrifying start-up roller-coaster rides.
And founders feel this roller-coaster ride the most. They put their hearts & souls and endless hours into reaching product-market fit, with extremely limited resources and while wearing multiple functional hats.
Experienced tech startup finance & accounting professionals are scarce and expensive, so many founders typically try to figure out financial management or neglect it.
This drains valuable founder time and mindshare and accumulates considerable operational and credibility debt that comes back to haunt the startup later.
This is precisely where the Matcha team can make a huge difference.
We take care of practically all of a start-up’s finance & accounting needs and help navigate key business decisions, such as fundraising, lease and vendor negotiations, and communicating financial information to stakeholders.
Founders, you’re not alone - we’re excited to help you innovate, reach your goals, and make a difference in the world!
Jen Nee Tang
Co-Founder
LinkedIn
James Gowers
Co-Founder
LinkedIn

TRUST IS KEY - OUR COMMITMENT TO YOU
Relationship
We can be a safe, neutral sounding board for discussing issues you might not be comfortable discussing with your investors or other stakeholders. We will never disclose what you share with us, ever.
Full Transparency
We work collaboratively with Google Sheets and Docs and share everything we learn quickly, so you’re always in the know. We also point out your blindspots before they impact your business.
What Is Best For You
We want you to succeed. Your success is our success. Our incentives are aligned.
This also means telling you things you might not want to hear, and trust you will not shoot the messenger.
Responsiveness
We will respond promptly with facts and solutions to inform your decision-making and to avoid slowing you down.
Seamless Transition
You will outgrow us at some point, which is awesome because we helped you get there. We will happily support a transition to your in-house finance team or another provider.
Quality
We strive to deliver quality across everything we do. If we fall short, we will immediately work to address that. We welcome ongoing feedback - it makes us better.